After their first music video for “Here It Goes Again” got over 51 million hits on YouTube, I think OK Go discovered that making awesome music videos would be their path to success. Their next video for “This Too Shall Pass” was even more absurd, and has currently notched over 14 million views. They’ve just come out with a third video for “End Love”, and it’s just as complex and ridiculous as their other two. These guys obviously pour a ton of time into these videos, so I wanted to give them a big, emphatic shout out here. Glad they decided to manage themselves…it seems to be working out pretty well.
“This Too Shall Pass”
“Here It Goes Again”